Lunchables added the Lunchables Brigade in 2005. Their first advertisement was one in which a group of kids in the School Cafeteria were bored with their lunches and were saved by the Lunchables Brigade when the Lunchables Brigade came and gave the bored kids Lunchables to eat for their meal. The commercial was targeted at elementary school children. Their names are Oscar, Maya and Abel.

The Lunchables Brigade lives in a treehouse.

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